If you publish magazines, itechne solutions can help you better manage your editorial copy, production processes and workflow.
We can help you make better use of the content you already have in print, online, for syndication and more.
The edDesk Magazine Publisher gives you a complete system for creating and managing magazine content for print and electronic use.
Plus we can help you build better relationships with readers and advertisers and improve your customer service and sales.
Get control of your editorial planning
Map your editorial and features calendar in advance, get your production schedule under control, and better track briefs and commissions to writers, illustrators ad photographers.
Using edDesk, you can map out the year's editorial plans in advance, adjust them as needed, and have a framework for keeping on top.
Empower your writers and journalists
Give your editorial team tools to work together, or by themselves. Collect and share research, interview and press conference notes, clippings and background material, and make organising and searching your editorial team's knowledge easy. Plus give your team a shared calendar and contacts system.
Better budgeting
Track your planned versus actual spending on copy, illustrations and photography. Avoid wasting money on writers who file late and long. Save wasted spending on unnecessary copy. Always know what copy you need and where it needs to go.
Ease deadline nightmares
Improve the communication flow in the editorial team. Never lose copy or files again. Keep on top of late running copy or materials. And see in advance where the bottlenecks in production are.
Mine your archive
Turn your back issues into a valuable source of research for your team, and makes it easier to re-purpose content
edDesk lets you search and organise your archives of content and images, turning it into a valuable research tool for your journalists and editors. And it makes it easy to re-purpose and re-use content.
Update and re-produce seasonal or periodical content with ease, produce one-shots that leverage material you already have, and save on photography and illustration purchases.
Create new revenue streams
Generate new sources of income from your existing content.
Syndicate content to licensees and partners in accessible, industry-standard formats, as well as making it easy to incorporate content from mastheads that you license from in turn.
Create new products from your existing content.
Publish to the web easily, with a complete set of tools for magazine website publishing built-in. Offer pay-per-view content, subscriber-only benefits and premium content on your website, and online-only subscriptions for additional revenue.
Build a reader community
Build interactive relationships with your readership.
Use all the media channels available to provide information to readers in the form they want, when they want it.
Let readers interact with each other and the editorial team online, with forum and community tools, including journalist and columnist blogging.
Offer subscribers premium benefits to let them know you value their custom, tied back to your print subscription databases.
Support your direct marketing with mailing list management and email newsletters.
And use the Internet to provide reader and subscriber support and feedback.
Improve your service to advertisers
Using the edDesk Media Kit Manager, you can save your advertisers time and help to educate them about your readership and its benefits.
With tools to manage rates, deadlines and specifications, and to manage readership and circulation statistics, the Media Kit manager keeps your advertisers up-to-date, provides active sales lead generation, and lets you offer better service through a secure client extranet where advertisers can upload materials and access documentation.
Plus the Kit Manager makes it easy to produce your kit on paper, as well as online.
Find out how
itechne has helped some of the nation's best known media brands and everyone from its smallest to biggest media companies. We know publishing, and we can help your magazines fulfil their potential, delivering better service to readers and advertisers.
Contact us now for a free consultation and ideas on how you can improve your publishing operations and save time and money.